Ningbo is a national famous city for historical culture. It is a great port for Zhejiang to open up to the outside world and the engine of the economy on east coast of China. Water nurtured Hemudu Neolithic Culture that dated back to 7000 years ago. The Tianyi Pavilion Library ,Ningbo’s best tourist attraction, is the oldest surviving private library in China. The port industry has witnessed incessant growth in size and strength. Ningbo has one historic and scenic site at the national level and one at the provincial level. It also has one national forest park and many tourist attractions that all the travelers around the world are longing for. Exhibition is a highlight of the development of modern services in Ningbo. At present, Ningbo hosts some 10 national-level exhibitions such as China International Consumer Goods Fair, China Food Exposition, Zhejiang Provincial Investment & Trade Symposium, Ningbo International Garment Festival, Ningbo International Housing Industry Products Exhibition, China International Plastic Exposition and some famous festivals such as China Fishing Festival and so on. Above all, China International Consumer Goods Fair is the largest professional international consumer goods fair in China, which ranks only second to Canton Fair among all the exhibitions sponsored by Ministry of Commerce. These meetings, exhibitions and fairs are drawing world’s attention and both Chinese businessmen as well as foreign businessmen are using them as platforms to seek friendship and opportunities.

　　宁波是全国历史文化名城，浙江对外开放的门户,也是浙江省经济中心，是具有7000多年文明史的“河姆渡文化”发祥地。天一阁书藏古今，宁波港港通天下。宁波有国家级风景名胜区一个，省级风景名胜区一个，国家森林公园等众多中外游客向往的旅游景点。宁波有经常举行国际文化经贸交流及特色喜庆节日活动的传统。长期举办的会展有：中国国际日用消费品博览会，中国食品博览会，浙江投资贸易洽谈会，宁波国际服装服饰博览会，中国宁波国际住宅产品博览会，中国塑料博览会,中国开渔节等。其中，中国国际日用消费品博览会是由国家商务部和浙江省人民政府共同主办，是中国规模最大的日用消费品专业博览会，在商务部主办的所有涉外展会中位居广交会之后。会展业已成为中外客商感受文化、共叙情谊、寻觅商机的盛大聚会。